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Sunday

5 Quick Google Rank boosting Tips must have for Every Website !


Does the prospect of writing salescopy make you want to run for the hills? You’re not alone… but it doesn’t have to be this way. 

Writing for the Web (especially when it comes to writing salescopy) doesn’t have to be hard work – because you can forget about all those nit-picky grammar rules from school!  
Instead, there’s only one rule: Write the way you talk!  
Imagine you’re actually talking face-to-face with your reader when you write your salescopy and you’ll find the words just begin to flow.  




Tip #1: Make sure your headline communicate a clear, compelling benefit  

Your headline should be the first thing your readers see when they arrive at your website.  

So it MUST grab them by the eyeballs and compel them to keep reading.  

And the best way to do this is to tell them exactly how they will benefit from reading on.  


  • . What’s in it for them?  
  • . How are you going to make their life better?  
  • . How will you solve their biggest problem?  



Tip #2: Keep your sentence structure simple  

On the Web, you’ve got an audience with a very limited attention span. 

So don’t try and feed them a thesis. Your readers’ time is in short supply so they’re not going to stick around for long. They want information – and they want it fast!  

Short sentences are always easier to read than long sentences. Help your readers digest your information 

Quickly – and get them to take action.  


Tip #3: Use punctuation to suit YOUR needs  

Punctuation is one of your best friends when it comes to making your salescopy readable… so use it wisely!  

Again, you don’t have to follow the rules you were taught in school. Rather, you should use punctuation to:  


  • . Make your salescopy flow…  
  • . Help ease your readers’ eyes down the page…  
  • . Make your content clear.  


These kind of bulleted lists are very easy to read.  

Dashes – like these – break up longer sentences and make important phrases leap off the page.  

All caps can be used (sparingly) to add some STRONG emphasis when you need it… and ellipses are great for keeping your copy flowing from one point to the next.  


Tip #4: Format using SCUIB !  

SCIUB stand for:  


  • . Size  
  • . Color  
  • . Italics  
  • . Underline  
  • . Bold  


You should use each of these formatting tools strategically – and sparingly – throughout your salescopy.  

They can be used for many purposes, such as… 


  • . Adding emphasis to your keywords  
  • . Make your benefits leap out from the page  
  • . Highlighting important points  
  • . Keeping your readers’ eyes moving down the page  



Tip #5: Read your work out loud after you’ve written it  

The BEST way to see if your salescopy reads well is to read it… out loud!  

Make a note of any words or sentences you stumble over and then re-write them. If YOU stumble over anything that you’ve written yourself, you can GUARANTEE your visitors will also have trouble reading it.  

Reading your salescopy out loud also helps you check the flow, build-up of excitement, and drive towards your call to action.


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Saturday

How to check effectiveness of your SEO Strategy instantly ?


After you have built an SEO- friendly website, done proper keyword research/optimization, and created high-quality content, the next thing to do is to track and measure the effectiveness of your SEO strategy.

There a few indicators you can check to track the progress of your SEO efforts. These include:

Organic traffic

This is perhaps the most obvious metric for determining the effectiveness of an SEO strategy. The main reason for implementing a search optimization strategy in the first place is to improve search traffic, so increases in traffic are good evidence to show that your efforts are paying off. Google Analytics provides statistics on how well your website is doing. You can get a breakdown of your site’s overall traffic, which includes a row for organic traffic.


Keywords ranking

Keywords ranking is a good indicator of how much progress your SEO strategy is making, though it isn’t as good an indicator as organic traffic. When the boost in traffic to your website is due to users searching for keywords which are generic (long-tail or non-branded keywords) in nature, then your SEO effort is yielding fruits.

External linking

The idea behind this indicator is very straightforward. If you discover that an increasing number of websites (read as reputable and high-authority websites) are linking to your website, then you are doing pretty well. Another good indicator here is the number of sources which are pushing traffic to your website.

SERP ranking

Conducting a Google search of your keywords to see how you rank might not be a good idea. This is mainly because Google personalizes results, and the results you get when you conduct a search might not be the same results that your target audience sees.

However, if you must Google your website and related keywords, do a depersonalized search. As your progress with your SEO strategy, your website is likely to get better visibility. Following that, your link will start to appear at the top of search engine results pages.

SEO conversions and ROI

The whole essence of SEO is sales. Yes, you are looking to drive traffic to your website, but your real hope is that all that traffic will be converted into sales. However, since not every
visitor to your website actually results in a sale, it is important to keep an eye on how much conversions you are getting from your SEO efforts. You can monitor your conversion rate using Google Analytics.

Leads

Unless you own an e- commerce store, you will have to rely on leads to boost your sales. When there’s an increase in the number of leads generated as a result of online visits, you can be sure that your SEO is working well. These leads all point to customers who are interested in your business and brand.

If at any point you discover that your SEO strategy isn’t working so well, you can simply swap to a new strategy. That’s the beauty of SEO; you can just keep experimenting with different strategies till you strike gold.


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How to create top-notch SEO content that boosts Google Ranking ?


The contribution of high-quality content to a website’s SEO ranking is invaluable. Yes, keyword optimization is important (as explained in our last article), but the right keyword idea won’t mean much if the keywords are not well organized and structured into content which satisfies both users and search engines.

Nowadays, search engines are only interested in ranking content which has value, and appeals to a human audience. However, because search algorithms are not able to understand content like humans, they instead use certain signals to determine the value of content.

Before Google released its Search Quality Rating Guidelines in 2015, there was no way to determine what signals its search algorithm used in judging the quality of content. With the release of that document, we now have a general idea of what high-quality SEO content should look like.


Here then are some tips to writing high-quality content that will appeal to your human readers, while also boosting SEO rankings.

Know the appropriate content length

The length of your content counts is as important at its quality in the determination of its quality score. Although Google’s guideline does not specify a particular content length, some statements in the guideline suggests that it has a preference for long form content. Google wants the content to address every aspect of the underlying subject.

Deciding on which length is appropriate for your content is tricky. Lengthy articles that appeal to web users may not work so well for mobile users. An effective way to determine the appropriate content length is to check what your top ranking competitors are doing using tools like A1 Website Analyzer and Screaming Frog.

Use the right page layout

The layout and formatting of your page is another important consideration for when you create content. Google’s search algorithm will penalize your website if your content isn’t well arranged. Google doesn’t really care about how “pretty” or “nice” your layout is either. According to the guideline, a page doesn’t have to be pretty to be functional. Additionally, to be considered as high-quality, visitors to a webpage shouldn’t have to scroll all the way to the bottom of a page before they see the main content.

The usage of bold/italics, bullet points/lists, headers/sub-headers, and white space, where appropriate is considered as optimal formatting.

Include useful supplementary material

Although the quality score of a webpage is mainly determined by its main content, the addition of supplementary content is also important. Google encourages content developers to include meaningful and relevant supplementary materials to complement their content.

A simple way of adding quality supplementary material to your content is through cross -linking i.e. adding links to other articles on your website. Other kinds of supplementary materials include videos, images, data visualizations, slides, infographics and other unique multimedia content. Ensure that the supplementary materials you include are of good quality.

Add quality inbound and outbound links

Another indicator of the quality and credibility of a website is its internal and external link profile. Obvious pitfalls to avoid here are excessive internal linking, and external linking to spam websites. If your web page has inbound links from respectable sites, then Google is likely to identify your content as credible and reliable.

Avoid grammatical and spelling errors. Write coherent content

The trustworthiness of a page is an important part of Google’s metric for calculating quality. If your page is riddled with grammatical and spelling errors, chances are it will be deemed untrustworthy. Keep your content error-free to satisfy both Google and visitors to your website.

Before publishing content, ensure that it’s proof-read for grammar and spelling mistakes.

Mind the E-A-T rating of your content

Another factor that Google considers in determining if content is high-quality is the content’s level of Expertise, Authoritativeness and Trustworthiness, or E -A-T for short. According to Google’s guideline, a high quality page should provide evidence that its content comes from an expert, authoritative and trustworthy source. E-A-T is especially important for “Your Money or Your Life” (YMYL) pages. YMYL pages contain topics related to physical and financial well-being. As such, Google mandates that content on YMYL pages should emanate from accredited and reputable sources.

With this in mind, ensure to publish the bios and credentials or qualifications of external authors on your website alongside their content.

Situate your keywords carefully

This is an often forgotten tip. You can add keywords to titles and headlines to boost your website’s visibility and ranking. There is however a caveat here: avoid stuffing your content with keywords. Before publishing content, read through to make sure it reads in a natural way.

When crafting an SEO content strategy, your focus should be on providing real value to your audience. By so doing, you can also boost the visibility and ranking of your website on SERPs.

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Keywords optimization: the key to an effective SEO strategy !


If you have a basic understanding of SEO, you probably know that keywords research (or optimization) is the foundation upon which an effective SEO strategy is built.

Keyword optimization is an extremely broad concept. Put simply, it encompasses the whole process of searching for, analyzing and eventually choosing the right keywords to attract relevant traffic to your website from search engines.
Although optimizing keywords is the first step to crafting a good SEO strategy, keyword optimization mustn't stop at just the first phase. Experienced SEOs understand that keyword optimization is a continuing process. You must continuously come up with new keyword options and opportunities to boost your website's ranking. By regularly researching and incorporating new keywords into your keywords database, you can further boost the traffic your website garners.



In the past, keyword optimization was restricted to just optimizing a single keyword, or two keywords, in cases where the website owner was adventurous. However, the way that keyword optimization has undergone a significant change over the years from the use of single keywords to the usage of hundreds or even thousands of different keywords.

This shift from individual and single words to a whole cluster of keywords (or what is also known as a concept) is attributable to a change in the behavior of search engine algorithms. Every day, search engines are looking for new ways to improve the user's search experience. When a user inputs certain keywords in a search engine, chances are they are more interested in the concept(s) that those keywords are related to than in the keywords themselves. Search engines understand this and, as such, try to link user queries to web pages containing concepts (or meaningful clusters of keywords) rather than to pages optimized for just one or more keywords.

The baseline then is that for your keyword optimization strategy to be effective, your focus should be on creating ideas, concepts or themes around your keywords in opposition to just optimizing for particular keywords.


Developing an effective keyword optimization strategy


Like we harped on before, keyword optimization is a crucial part of any search optimization strategy. If you go wrong with your keywords research, your whole SEO strategy is likely to fail. How then can you come up with a solid keyword research strategy? Here are some basic steps:


Collecting your core keywords


You probably know already what keywords are essential to your kind of business. If you don't have a list detailing those important keywords yet, start by making a broad list of keywords and keyword ideas that are relevant to your company.

Put yourself in the mind of your business' target audience and try to imagine, if you were them, how you would search for a business like yours. Let this inspire you to come up with the right keyword ideas. Think on whether you are interested in optimizing keywords solely to increase page views (traffic) or to encourage users to purchase your goods and services (conversions).

Even when you have the right idea of what keywords to use, selecting the right ones to use might still be a tad bit difficult because there are literally thousands and thousands of keywords out there. If you are having troubles with finding and choosing the right keywords, you can simply check out some keywords research tools. Popular ones include SEMrush, Google Display Planner, Wordstream and Google AdWords keyword Planner. Experiment with these tools till you are certain you have the perfect keyword ideas. What you have at this stage is a broad list of keywords relevant to your business.


Using the right qualifiers


Qualifiers (or modifiers) refer to words which are added to keywords to make them more specific. Qualifiers take on different forms. These include intent, time and date, price/quality,
and location. You will need to locate all the possible qualifier options which go along well with your keywords, and are attractive to your target audience. The keyword tools we mentioned before

(such as Wordstream and SEMrush) can be helpful when you are searching for qualifiers.


Finding “Google-appropriate" keywords


Once you have found the right qualifiers for your keyword idea, you want to check if they will work on Google. You can achieve this by introducing them to Google AdWords keywords planner which will whittle the number down to about 15 or 20 phrases. Google's tool also supplies you with the competition scores of these keyword phrases. Be sure to select the phrases that have the potential of ranking but aren't too competitive.


Ranking your chosen keywords


Now that you have a set of “Google-appropriate” keywords, your next concern will be to check how these phrases will rank on Search Engine Results Page (SERP). There are automated tools which can help you determine how keywords rank against competition. These tools express, on a scale of 1 – 100 points, the difficulties of ranking a certain phrase or keyword. A phrase with a score between 60 – 70 points is regarded as being competitive and is probably difficult to rank. Conversely, a phrase that racks up between 30 – 40 points is relatively less difficult to rank. Popular automated tools are Keyword Difficulty tool and Moz’s Keyword Difficulty Tool.

A much simpler way to check the competitiveness of a particular phrase is to search for it. A simple search shows you information like how competitive a specific phrase is, how competitors have optimized that phrase and the details of their optimization process. Using all these information, you can come up with an optimization plan to outrank competing websites.

This book simply outlines one method of developing a good keyword optimization strategy. There are doubtless some other methods which aren’t mentioned here but may equally be important for an effective optimization method.

However, irrespective of the method adopted, the focus of content developers and SEOs should be on creating themes and concepts around numerous keywords, in lieu of optimizing for just a few keywords.

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How to build an SEO friendly website ?



The largest source of traffic to any website will generally stem from organic searches, yet a lot of businesses do not pay enough attention to SEO when designing their websites.

Basically, an SEO-friendly website makes it easy for search engine crawlers to access and read all pages on a site. A website that crawlers can access easily is likely to garner more visibility on search engine results pages.



Although an existing website can be restructured and redesigned to be SEO-friendly, it is much easier and more efficient to simply include SEO elements in a website's architecture from the start.

Whether you are designing a new website or restructuring an old one, here are some important factors to consider if you want a website that's user and search engine friendly.


URL Structure

Avoid using irrelevant and ambiguous characters in your URLS. When you are thinking on what URL structure to use, ensure you go for one that incorporates the topic of the content you are publishing. Use URLs that are short, precise and descriptive, and which include all your important keywords. A good URL should provide context for search engines and visitors to understand the content you put up on your website.


Flexible and responsive design

When designing an SEO-friendly website, you have to keep in mind that your visitors use various devices, such as smartphones, tablets and computers. Therefore, it is important to create a website which can be accessed across various devices, while still retaining the content quality.


On-page optimization

There are certain important SEO elements you need to incorporate in your website, particularly the homepage, to boost your website’s ranking and visibility. 

These include Title tag: title tags on your webpages let search engines know what those pages are about. A typical title tag is about 70 characters long and includes information pertaining to your business (including business/brand name), and keywords relevant to particular pages. The title tag is usually wedged between the <HEAD> </HEAD> tags close to the top of the page’s HTML code.

Meta description provides in -depth information about a particular page. Since the meta description of a page comes up in search results, you want to ensure you’re your meta description contains the page’s most relevant keywords.
Header Tags add a structured feel to your posts. They also make it easy for search engines to know what the different sections of a particular page are about.

Some additional SEO elements you can include in your website include internal links (through cross-linking), bolded texts and image name & ALT tags. You should also add XML and HTML sitemaps respectively for Google's crawlers and visitors to your website. When incorporating any of these SEO components, take care to avoid over-using them.


Navigation

When designing your website, go for a navigation structure that is simple and easy to follow for both Google and your website's visitors. Some suitable positions to situate your navigation bar across the top of a page, or vertically by the left hand side of the page.

If you intend to use a drop-down menu, try to keep the options as limited and structured as possible to avoid information overload. (5) Link structure (or off-site optimization)
Link building is arguably one of the most discussed SEO tasks. Search engines place a lot of emphasis on the number and quality of external links to your website. The aim of link building, then, is to get more websites to link out to your own website. Link building works better if those websites are reputable and high-authority sites

Links are classified based on the technique used to get them. There are; Organic links - which are natural and unpaid for, and are the best kind of links particularly if they stem from popular and we'll recognized websites;

White hat links - which refer to all links resulting from good link building techniques; and Black hat links - which are the links you should avoid by principle. They are typically low quality links stemming from spam websites.

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