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How to create top-notch SEO content that boosts Google Ranking ?

The contribution of high-quality content to a website’s SEO ranking is invaluable. Yes, keyword optimization is important (as explained in our last article), but the right keyword idea won’t mean much if the keywords are not well organized and structured into content which satisfies both users and search engines.

Nowadays, search engines are only interested in ranking content which has value, and appeals to a human audience. However, because search algorithms are not able to understand content like humans, they instead use certain signals to determine the value of content.

Before Google released its Search Quality Rating Guidelines in 2015, there was no way to determine what signals its search algorithm used in judging the quality of content. With the release of that document, we now have a general idea of what high-quality SEO content should look like.

Here then are some tips to writing high-quality content that will appeal to your human readers, while also boosting SEO rankings.

Know the appropriate content length

The length of your content counts is as important at its quality in the determination of its quality score. Although Google’s guideline does not specify a particular content length, some statements in the guideline suggests that it has a preference for long form content. Google wants the content to address every aspect of the underlying subject.

Deciding on which length is appropriate for your content is tricky. Lengthy articles that appeal to web users may not work so well for mobile users. An effective way to determine the appropriate content length is to check what your top ranking competitors are doing using tools like A1 Website Analyzer and Screaming Frog.

Use the right page layout

The layout and formatting of your page is another important consideration for when you create content. Google’s search algorithm will penalize your website if your content isn’t well arranged. Google doesn’t really care about how “pretty” or “nice” your layout is either. According to the guideline, a page doesn’t have to be pretty to be functional. Additionally, to be considered as high-quality, visitors to a webpage shouldn’t have to scroll all the way to the bottom of a page before they see the main content.

The usage of bold/italics, bullet points/lists, headers/sub-headers, and white space, where appropriate is considered as optimal formatting.

Include useful supplementary material

Although the quality score of a webpage is mainly determined by its main content, the addition of supplementary content is also important. Google encourages content developers to include meaningful and relevant supplementary materials to complement their content.

A simple way of adding quality supplementary material to your content is through cross -linking i.e. adding links to other articles on your website. Other kinds of supplementary materials include videos, images, data visualizations, slides, infographics and other unique multimedia content. Ensure that the supplementary materials you include are of good quality.

Add quality inbound and outbound links

Another indicator of the quality and credibility of a website is its internal and external link profile. Obvious pitfalls to avoid here are excessive internal linking, and external linking to spam websites. If your web page has inbound links from respectable sites, then Google is likely to identify your content as credible and reliable.

Avoid grammatical and spelling errors. Write coherent content

The trustworthiness of a page is an important part of Google’s metric for calculating quality. If your page is riddled with grammatical and spelling errors, chances are it will be deemed untrustworthy. Keep your content error-free to satisfy both Google and visitors to your website.

Before publishing content, ensure that it’s proof-read for grammar and spelling mistakes.

Mind the E-A-T rating of your content

Another factor that Google considers in determining if content is high-quality is the content’s level of Expertise, Authoritativeness and Trustworthiness, or E -A-T for short. According to Google’s guideline, a high quality page should provide evidence that its content comes from an expert, authoritative and trustworthy source. E-A-T is especially important for “Your Money or Your Life” (YMYL) pages. YMYL pages contain topics related to physical and financial well-being. As such, Google mandates that content on YMYL pages should emanate from accredited and reputable sources.

With this in mind, ensure to publish the bios and credentials or qualifications of external authors on your website alongside their content.

Situate your keywords carefully

This is an often forgotten tip. You can add keywords to titles and headlines to boost your website’s visibility and ranking. There is however a caveat here: avoid stuffing your content with keywords. Before publishing content, read through to make sure it reads in a natural way.

When crafting an SEO content strategy, your focus should be on providing real value to your audience. By so doing, you can also boost the visibility and ranking of your website on SERPs.

Seo Friendly

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