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How to check effectiveness of your SEO Strategy instantly ?


After you have built an SEO- friendly website, done proper keyword research/optimization, and created high-quality content, the next thing to do is to track and measure the effectiveness of your SEO strategy.

There a few indicators you can check to track the progress of your SEO efforts. These include:

Organic traffic

This is perhaps the most obvious metric for determining the effectiveness of an SEO strategy. The main reason for implementing a search optimization strategy in the first place is to improve search traffic, so increases in traffic are good evidence to show that your efforts are paying off. Google Analytics provides statistics on how well your website is doing. You can get a breakdown of your site’s overall traffic, which includes a row for organic traffic.


Keywords ranking

Keywords ranking is a good indicator of how much progress your SEO strategy is making, though it isn’t as good an indicator as organic traffic. When the boost in traffic to your website is due to users searching for keywords which are generic (long-tail or non-branded keywords) in nature, then your SEO effort is yielding fruits.

External linking

The idea behind this indicator is very straightforward. If you discover that an increasing number of websites (read as reputable and high-authority websites) are linking to your website, then you are doing pretty well. Another good indicator here is the number of sources which are pushing traffic to your website.

SERP ranking

Conducting a Google search of your keywords to see how you rank might not be a good idea. This is mainly because Google personalizes results, and the results you get when you conduct a search might not be the same results that your target audience sees.

However, if you must Google your website and related keywords, do a depersonalized search. As your progress with your SEO strategy, your website is likely to get better visibility. Following that, your link will start to appear at the top of search engine results pages.

SEO conversions and ROI

The whole essence of SEO is sales. Yes, you are looking to drive traffic to your website, but your real hope is that all that traffic will be converted into sales. However, since not every
visitor to your website actually results in a sale, it is important to keep an eye on how much conversions you are getting from your SEO efforts. You can monitor your conversion rate using Google Analytics.

Leads

Unless you own an e- commerce store, you will have to rely on leads to boost your sales. When there’s an increase in the number of leads generated as a result of online visits, you can be sure that your SEO is working well. These leads all point to customers who are interested in your business and brand.

If at any point you discover that your SEO strategy isn’t working so well, you can simply swap to a new strategy. That’s the beauty of SEO; you can just keep experimenting with different strategies till you strike gold.


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